Taste and Microsoft

The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is - I don't mean that in a small way I mean that in a big way. In the sense that they they don't think of original ideas and they don't bring much culture into their product, and you say why is that important - well you know proportionally spaced fonts come from type setting and beautiful books, that's where one gets the idea - if it weren't for the Mac they would never have that in their products and, so I guess I am saddened, not by Microsoft's success - I have no problem with their success, they've earned their success for the most part. I have a problem with the fact that they just make really third rate products.

-- Steve Jobs

Creativity and Connections

To design something really well you have to get it. You have to really grok what it's all about. It takes a passionate commitment to thoroughly understand something -- chew it up, not just quickly swallow it. Most people don't take the time to do that. Creativity is just connecting things. When you ask a creative person how they did something, they may feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after awhile. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people have. Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. They don't have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one's understanding of the human experience, the better designs we will have.

-- Steve Jobs, Wired Interview