Yes this is a "first world problem". I came across this "Free On-Demand Marathon" on Verizon FIOS. As I do not have a subscription to HBO I was eager to check out some of the movies. Remote on - navigated to the confusing UI, click on the clearly labelled "free" movie, then it ask me to subscribe...
Every reading the "fine print" on their webpage, I realized that all the good stuff is only available until Sept 22nd (yesterday). Could they at least update their webpage and their banner?