I shop at Staples a lot. Nothing easier than ordering online and have heavy things delivered right to my office, often free. Having spent enough money there, I've signed up, in store, for a Staples Reward card. Then I realized, that the staples.com website, and the Staples Reward Center are not integrated. You sign up for an account separately. In fact, they use different conventions for user identification. Staples.com uses a username, while the reward center uses your email address. Consider this scenerio:

I already have a staples.com account, since I order online all the time.
Now I go to the Staples Rewards website to register my rewards card, only to create another account (since it is a separate site).
I have to go back to staples.com, to enter my Staples Rewards account number, manually, into my account profile. Otherwise my online purchases will not be counted.

Crazy? I think so. Staples, if you need someone to redo your system, give us a call.